‘Three platforms’ as the background support system of Jin Jiang Hotels, which consists of Jin Jiang Global Innovation Center (GIC), Jin Jiang WeHotel (global online hotel platform), Jin Jiang Global Purchasing Platform (GPP) and Jin Jiang Financial Shared Service Center (FSSC), achieving fully integrated development with matched resources, optimized management and coordinated business.
Jin Jiang WeHotel
WeHotel was established in February 2017 as a global hotel internet platform under Jin Jiang Hotels. The company deeply cultivates China, links with the world, and practices the business philosophy of "user first, open and enterprising, and people-oriented". Based on technological innovation services, it constructs a member ecosystem, connects the entire industrial chain of Jin Jiang, integrates multiple advantageous resources, comprehensively improves user experience, and is committed to creating member empowerment and technological empowerment centered on hotel scenes, continuously promoting high-quality development of the enterprise.
As an important part of Jin Jiang's digital strategic planning, Jinjiang WeHotel continuously promotes the construction and upgrading of its membership system by creating three strategic engines centered on technology, users, and ecology.
Jin Jiang Rewards
On November 1, 2023, the ecosystem of Jin Jiang members was further upgraded and a new brand "Jin Jiang Rewards" was released, representing the gathering of vibrant things and positive growth. It symbolizes that " Jin Jiang Rewards " gathers the Jin Jiang travel industry, gathers high-quality services from members, innovates in interaction, develops in sharing, and links infinite possibilities and a better life. Bringing a one-stop benefits service of "food, accommodation, transportation, and tourism gathering in Jin Jiang" to nearly 190 million Jin Jiang members, comprehensively enhancing the member experience.
The construction of the Jin Jiang membership ecosystem is an important strategy of Jin Jiang International Group. It has achieved three major achievements: unifying the Jin Jiang membership plan and online entry, unifying the monetization settlement of member points, unifying member data governance, and building a member management system.
On the basis of enjoying the rights and services of various industries such as hotels, tourism, pre made dishes, and passenger transportation under Jin Jiang International as a member, Jin Jiang Rewards further enriches its membership rights, enhances point value, extends its service reach, upgrades reservation services, innovates marketing activities, and cultivates member value. We will continue to promote large-scale, wide-ranging, and deep level equity stacking, continuously innovate member rights and service experiences, and expand, solidify, and strengthen the " Jin Jiang Rewards" brand.
Official website
Jin Jiang Global Purchasing
Platform (GPP)
Jin Jiang Global Procurement Platform (GPP) is the official procurement platform designated by Jin Jiang Hotels. By integrating the physical resource advantages of Jin Jiang International Group and using "technology" and "service" as the core capabilities of the supply chain, it creates a hotel industry "TaoBao" mall, providing industry internet platform services for more than 16000 hotels worldwide, from construction to operation of the entire procurement chain. GPP always adheres to user service orientation and comprehensively guarantees the procurement cost advantage of franchised business owners. Whether it's PC, APP, or WeChat mini program, you can easily connect to the platform. Adopting an e-commerce and supply chain service model, GPP becomes an indispensable tool for liquor management, owners, and suppliers.
Official website
Jin Jiang Financial Shared
Service Center (FSSC)
Established in 2010, Jin Jiang Financial Shared Service Center (FSSC) is based on the hotel industry and focusing on finance. As a major grip in Jin Jiang’s hotel finance coordination, FSSC pursues the values of “Client-oriented in energizing hotel operation”, and turns the challenge of digital transform into an opportunity. In 2021, it self-developed a financial middle platform successfully. On the basis of business finance integrated process management, and aimed at regulating accounting and statement standards, raising the process efficiency, reducing operation costs, creating data values, keeping risks under control, it devotes to offering professional services for headquarters and hotels affiliated to Jin Jiang Hotels, including expense reimbursement, purchase payment, receipt settlement, statement disclosure, process and financial management consultation, data management, etc.